About Us

History

SFM Group was founded by Larry and Jennifer Richert.  Their roots in continuous improvement and lean began at a medical device manufacturer near Kalamazoo, Michigan in the late 1980’s where they were introduced to shop floor management. 

Through trial and error, they learned how to utilize CI/Lean applications both in-house and with suppliers. Eventually, they launched out to assist organizations in their continuous improvement journeys. Together, they have served a variety of manufacturing industries as well as service, medical, banking, and non-profit organizations.

Today, Larry and Jen are joined by their three sons to operate SFM Group in Ludington, Michigan. As the company has continued to grow and change over the years, their mission remains the same: helping businesses achieve operational excellence and sustainability.

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Two people, a woman with glasses and long brown hair and a man with glasses and gray hair, are in a workshop or classroom setting. The woman is holding a small object, and the man is holding colored files or papers. Behind them, there is a whiteboard with writing and charts, including the word "goals" and notes about communication and teamwork.
A woman with gray hair and glasses wearing a checkered shirt writing on a clipboard at a crowded indoor event.

Meet the Team

  • A man with short gray hair, wearing a dark blue button-up shirt, standing in front of a brick wall background.

    Larry Richert

    Founder | President. SFM

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  • A smiling woman with shoulder-length gray hair, wearing a plaid shirt, standing in front of a brick wall.

    Jennifer Richert

    Founder | Vice President, SFM

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  • A man with dark hair and facial hair smiling in front of a brick wall. He is wearing an orange button-up shirt with a logo on the left chest and a tattoo visible on his left arm.

    Aarron Vela

    President, SFM Texas

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  • A woman with blonde hair smiling and looking at the camera, wearing a light pink shirt, standing in front of a rustic brick wall.

    Tonya Peterson

    Executive Assistant, SFM Texas

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  • A young man with short brown hair and blue eyes smiling, wearing a dark gray button-up shirt, standing in front of an exposed brick wall.

    Logan O'Brien

    Dynamic Documentation Manager

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  • A young man with short brown hair, wearing a blue checkered shirt, smiling, standing in front of a brick wall.

    Alex Richert

    Project Manager

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Let’s Talk It Over!

Talk with one of our specialists to help you get the most out of your business.

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